Lonely Planet
Lonely Planet’s partnerships operation sells advertising, content campaigns and licensing. There is no affiliate programme.
About the Lonely Planet affiliate program
Lonely Planet’s partner site is an advertising and media sales operation rather than an affiliate programme. Its three offerings are digital (website, app, social, newsletter, correspondents and Lonely Planet Journeys), publishing (destination guidebooks, city pocket guides, bespoke print, ebooks and partner distribution) and licensing (name and likeness usage, content, locations and points of interest). The call to action is to view a media kit and get in touch, and the case study on the page is a national tourist board running a content campaign — money flowing to Lonely Planet, not from it. That makes this the opposite of an affiliate relationship, and it is worth being clear about the direction: a publisher looking to earn commission has nothing to join here. The audience figures are genuine and substantial — 60 million travellers a year, 18 million monthly platform reach across site, social and newsletter, over 200 million annual page views, 750+ contracted local contributors, and a claim that 90% of its audience is actively planning a trip — but those are numbers for someone buying advertising. The shop.lonelyplanet.com affiliate URL previously recorded in this listing returns a 404.
Pros and cons
- ✓Real reach — 60 million travellers a year, 18 million monthly platform reach, 200M+ annual page views
- ✓90% of its audience is actively planning a trip, which is valuable if you are buying rather than earning
- –This is a media sales operation, not an affiliate programme — the offering is digital advertising, content campaigns, publishing and licensing
- –Partnerships start with a media kit and a sales conversation, with budgets flowing to Lonely Planet rather than from it
- –No commission rate, cookie window, payout threshold or network exists to record
- –The shop affiliate URL previously recorded here returns a 404
Topics
We have not confirmed which network Lonely Planet runs on, so start from an "Affiliates" or "Partners" link in the footer of their own website. We list program details for reference and don’t link out — always confirm the current terms with the program itself.