Booking.com
The largest accommodation OTA, on CJ as 14 regional programs. Pays 4% — but only on bookings completed in the same browser session as the click.
About the Booking.com affiliate program
Booking.com runs on CJ Affiliate, not directly, and not as one programme: there are fourteen regional advertisers including Booking.com North America (7864295), United Kingdom, DACH, France, Italy, Nordics, BENELUX, Spain & Portugal, Central and Eastern Europe, APAC, Australia, Brazil, LATAM and MEA. The headline rate is 4% on accommodation, with a rate card covering the rest of the ecosystem: 6.00% on Cars Pay Now, 4.00% on attractions, 4.00% on airport taxis, 3.80% on Cars Pay Local and a flat $2.00 per flight order. The single most important term is the attribution. Booking.com states plainly that it does not currently use cookie tracking and that only in-session transactions are commissionable — the customer must complete the booking during the same session as the click-through, giving a referral period of one day. Any cookie window quoted for Booking.com elsewhere is wrong. Commission is also conditional on the booking materialising: a reservation that is cancelled, fraudulent or charged back pays nothing, and special negotiated rates such as corporate rates, Early Payment Benefit and Booking Basic are excluded from the commission calculation entirely. The policy list is long and strict. Publishers with only social media accounts and no website are not accepted at all. Toolbars and browser extensions are prohibited, sub-affiliates require approval from both Booking.com and CJ, and cashback promotion needs prior written approval plus specific disclosure wording. Booking.com does not issue voucher codes, and any publisher listing Booking.com discount vouchers has commissions reversed and is removed from the programme. Brand bidding is prohibited, ad hijacking results in immediate blacklisting, and Russian and Belarusian publishers are not accepted until further notice.
Pros and cons
- ✓4% on accommodation, plus 6% on Cars Pay Now, 4% on attractions and airport taxis, 3.8% on Cars Pay Local and $2 per flight order
- ✓Unlimited occurrences with open-ended locking
- ✓Enormous inventory and the strongest brand in accommodation search
- ✓Fourteen regional programmes, so most markets have a local option including North America
- –There is no cookie at all — Booking.com states it does not use cookie tracking, and only in-session bookings are commissionable
- –Commission is paid only on Materialized Transactions, meaning the stay must actually happen
- –Publishers with only social media accounts and no website are not accepted
- –No voucher listings, no toolbars or browser extensions, no sub-affiliates without approval, and brand bidding is prohibited
Topics
Booking.com runs its affiliate program through CJ Affiliate. Search for it by name inside your CJ Affiliate dashboard. We list program details for reference and don’t link out — always confirm the current terms with the program itself.