Wayfair
Online furniture mega-retailer. On CJ it is a UK-only programme paying a flat 3% with an unusually restrictive promotion policy.
About the Wayfair affiliate program
Wayfair is on CJ Affiliate as a UK-only programme (advertiser 5246033); there is no Wayfair US advertiser on the network. The default terms pay a flat 3.00% on all three tracked actions — a Wayfair.co.uk web conversion, an iOS in-app purchase and an Android in-app purchase — with a 7-day referral period, unlimited occurrences and a custom 60-day locking method. Orders from UK B2B customers are adjusted to 0%. The promotion rules are among the strictest of any CJ retailer: Wayfair does not allow affiliates to run PPC advertising at all, brand bidding and brand terms in display URLs and ad copy are prohibited, and bidding on Wayfair products through Google or its certified CSS partners earns no commission. Incentivised traffic, voucher publisher activity and browser software are not allowed; sub-affiliates, email and social media are, subject to UK GDPR and PECR compliance and to never speaking as or for the brand. Wayfair Business purchases, employee sales, gift cards and orders using promotional codes sent directly to customers are non-commissionable, and applicants must list every domain they will promote from.
Pros and cons
- ✓Flat 3% on web, iOS and Android purchases alike
- ✓Unlimited occurrences, and a 60-day custom locking method on top of the click window
- ✓Huge catalogue that suits home and interiors content
- ✓Email and social media both permitted with conditions
- –Only a 7-day referral period
- –No paid search of any kind is allowed, not just brand bidding
- –Incentivised traffic, voucher activity and browser software are all prohibited
- –UK business customers, Wayfair Business orders, gift cards and employee purchases pay nothing
Topics
Wayfair runs its affiliate program through CJ Affiliate. Search for it by name inside your CJ Affiliate dashboard. We list program details for reference and don’t link out — always confirm the current terms with the program itself.