Ray-Ban
Iconic eyewear brand on CJ, paying 4-6% across the US and Canada. Note its own listing description quotes an outdated 8%.
About the Ray-Ban affiliate program
Ray-Ban has been on CJ Affiliate since March 2011 (advertiser 3175074), with a current rate card of 4-6% per sale. Worth flagging: Ray-Ban’s own advertiser description still states a payment rate of 8% for every order made at ray-ban.com, which contradicts the 4-6% shown on its current listing. The listing is the operative figure; the description appears to be stale marketing copy that was never updated. This is a good illustration of why a brand’s own words are not always the most current source. The serviceable area covers the United States, Canada, Puerto Rico and Guam, and CJ conversion data shows 92% of orders coming from the US and 5% from Canada, so traffic from elsewhere is effectively wasted. Restrictions are standard for a heavily protected brand: no direct linking from search engines, no use of ray-ban.com in paid search display URLs, no domains containing Ray-Ban or its misspellings, and a requirement to negative-match the brand term unless you have written approval. Ray-Ban also reserves the right to expire affiliates using its links without the required analytics tags.
Pros and cons
- ✓4-6% on a product with very high brand recognition and constant search demand
- ✓Free shipping on all orders, which helps conversion
- ✓On CJ since 2011, so the program is long-established and stable
- ✓Strong network earnings — CJ reported a 3-month EPC of $104 when checked
- –Serviceable area is limited to the US, Canada, Puerto Rico and Guam, so international traffic is wasted
- –No referral period is stated in the CJ listing
- –No direct linking from search engines, and ray-ban.com cannot appear in paid search display URLs
- –You must add [ray-ban] and its misspellings as negative terms on any paid search
Topics
Ray-Ban runs its affiliate program through CJ Affiliate. Search for it by name inside your CJ Affiliate dashboard. We list program details for reference and don’t link out — always confirm the current terms with the program itself.